The Problem: The Grade 9 Maths comprehension rate in South Africa is a shocking 10,8%. The Answer Series knew that if they could only get their self-help study guides into the hands of more learners from underprivileged communities, they could start to make a big impact on the Maths levels of Grade 9 learners. In […]
Virgule is a fashion concept that provides access to refined craftsmanship, contemporary design, exclusiveness and quality materials created by carefully researched and selected, niche, edgy, confirmed and upcoming designers. Add-On was briefed to create a showcase website where the Virgule range would be the hero in a sliding mobile responsive catalogue style website. We worked […]
Maxxloader is an innovative and world first Paintball backpack loader that allows paintballers to carry up to 2000 paintballs in a single load. Add-On was briefed to develop a website for the German-based company. The website was meticulously planned from wireframe, to design, to development and finally launch. It is a sophisticated fully mobile-responsive multilingual, […]
Add-On Digital was briefed to design a new logo for Welcome BE. Welcome BE is an educational service based in Ireland, offering business English courses to students, Au-pairs and business professionals online. Welcome BE required a logo design that communicated warmth, personal growth, trustworthiness and professionalism. Add-On was also tasked with designing a responsive e-commerce bookings website that […]
Bolobrand is the first South African inspired Bolo Tie company. Bolobrand was conceptualised, incubated and launched by Add-On. It’s a reflection of our willingness to innovate and an expression of a time where cultural differences can be celebrated and even combined to form something new. Bolobrand’s bolo ties are hand assembled by order and you […]
Rosemary Hare is an accredited Public Relations agency that has more than 22 years experience in the industry and has been actively involved in all spheres of public relations and promotions. Add-On Digital was tasked to design a new logo for Rosemary Hare, to give the brand a modern, fresh and approachable feel. We also wanted […]
Add-On Digital designed, implemented and managed a Facebook campaign to promote the Ikeys Vibe Synergy Live Competition, in collaboration with WebTickets. Ikeys Vibe, as part of its on-going commitment to offer students countrywide discounts and deals, offered its online community the chance to win tickets to the Synergy Live event in Cape Town. Add-On digital was briefed […]
ADD-ON took on the re-design and revamp of OneWorld’s website. OneWorld is a privately owned consultancy head-quartered in Cape Town, focused primarily on climate change issues and African sustainability. The brief to ADD-ON was to structure and design a website that reflected the brand and ethos of OneWorld group, ensuring that there was a simple, visually appealing […]
ADD-ON is really passionate about the work that UMUZI.ORG is doing. Umuzi’s mission is to help previously disadvantaged people, with a passion for creativity, develop their creative talent. The goal is to assist them in reaching a skill level where they become highly sought after by the creative industry. Umuzi has grown rapidly over the past two years and […]
The FuturesMuse is a content publishing site that sources insights relating to the growth of the Creative Economy and Transformational Enterpreneurial Innovation, across emerging markets. Add-On was briefed to design their newsletter template in a way that it can be easily customised by client on a weekly basis and sent out to the FuturesMuse community regularly to […]
On the 8th of August 2014, the day before Women’s Day, we discovered a glitch on Facebook that allowed Facebook pages to post abnormally long photo posts. We quickly came up with an idea for one of our clients, Varsity Vibe, to use this technique to take over their follower’s timelines. So on the morning […]
ADD-ON was tasked to create a new identity for GGD Accounting. Through our strategic process we helped GGD Accounting identify the core messaging that they wanted to communicate through their new identity. These core messages were injected into the brief and helped us create a fresh new brand identity that’s modern, dynamic and trustworthy.
After being inspired by Brent Lindeque’s #NekNomination where he performed a Random Act of Kindness instead of downing a beer, unlike every other #NekNomination had done up until that point, our CEO and Founder, Ashton Hayes, decided he wanted to do something good for his neighbour in need. Elizabeth Barrett is an amazing 70 year […]
#SURFTHEBUS started as a simple idea to go surfing up the west coast, on a mid-week morning, without having to deal with the traffic on the way back in to Cape Town. But later that day when we watched the GoPro footage of our trip, we realised that we could use the footage to inspire […]
Varsity Vibe is a young and fun company that negotiates deals with brands that students love, they then promote those deals to their student communities who have all signed up to be a part of the ‘vibe’. They launched in 2010 at the University of Cape Town and experienced such great success that, in 2014, […]
Skin Sense Day Spa is one of the most awarded Day Spa’s in the country. After operating for close to 15 years without any updates to their identity, the brand was in need of a consumer relevant refreshment. So we took their brand values and their vision for the future and translated it into a […]
Bjala is an innovative urban solutions company operating out of Jeppestown in Johannesburg that is reinventing the property development industry. Their model is entrenched in community upliftment, so they are always investing their efforts into projects that benefit the community.They constantly challenge the status quo, always choosing to rethink the norms. Bjala tasked ADD-ON with […]
IN A NUTSHELL
We’re an Advertising Agency that defines itself by the ethos: Be Good, Do Good.
We develop purposeful creative strategies that are grounded in digital and we pride ourselves in being a team that punches above our weight. It is this concept that guides us and ensures that we are always innovating for our clients.
ADD-ON Founder & CEO - Ashton Hayes
Digital Planner - Nii Amar Laryea
3rd Floor, 75 Harrington Street, Cape Town, Western Cape