#SURFTHEBUS started as a simple idea to go surfing up the west coast, on a mid-week morning, without having to deal with the traffic on the way back in to Cape Town. But later that day when we watched the GoPro footage of our trip, we realised that we could use the footage to inspire other surfers to do the same thing and perhaps even get some South Africans to re-think the possibilities of public transport.
Simply put, our roads are congested. It’s dangerous, stressful and bad for the environment. Public transport also connects people from all walks of life and helps to break down the social divides that exist in South Africa. This is why we are so passionate about encouraging people to use public transport.
We created a website that outlines all the information adventure sports enthusiasts need to plan a #SURFTHEBUS mission with the hope that they would be inspired to do so.
We also encouraged surfers further on Facebook and Twitter to #SURFTHEBUS by joining us at a #SURFTHEBUS event. We met at the Civic Center Station at 7am on the 1st of March 2014 and went on a surf trip up the West Coast.
MyCiTi Bus adopted the concept and assisted us in marketing our event. #SURFTHEBUS was also featured on South Africa’s most established and largest surfing magazine’s website: Zigzag. Additionally, Cape Town Tourism celebrated the concept by promoting our event and awareness video to their networks. We were also featured in the Weekend Argus Newspaper on 1 March 2014.
Weekend Argus Newspaper on 1 March 2014.